Peter Eric Arnell (born April 22, 1958) is an American designer and branding executive, author, photographer, and founder of Arnell Group.

Peter Arnell - Designer and Brand Architect, Author, Photographer, and Director. Creator of Iconic Brands, Products, Corporate Identities and Marketing Campaigns.

Feb 12, 2011 · Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand -- So What the Hell?" Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document

Peter Eric Arnell is a Brand and Design Expert, Author, Photographer and Founder, Chairman and Chief Creative Officer of PETERARNELL. Arnell is known for transforming products, brands and campaigns for the some of the world’s most prestigious companies including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever, Fontainebleau and more.

Peter Arnell is a globally recognized brand strategist, artist and author. He is Founder & Chairman of Intellectual Capital Investments (ICI).

Peter Arnell is synonymous with brand value creation, lateral thinking, and product innovation. A visionary designer and photographer, able to go from concept to shelf, through an integrated,...

Peter Arnell, a powerhouse in the world of branding and design, has helped shape some of the most iconic brands globally, from DKNY to Pepsi. In an engaging interview with George Wayne for Park Magazine , Arnell offers a rare glimpse into his creative philosophy, career highlights, and personal journey.

Mar 28, 2009 · With little more than a high-school education, Peter Arnell has created a reputation as a visionary adman. Often featuring stark black-and-white photography, his campaigns stand out. A...

Peter Arnell has excelled in many fields: design, branding, communications, way-finding and graphics. He is a global thinker and considered to be so by many high profile organizations. Over the years, I have watched Peter apply his trade, as it were.