Aug 11, 2024 · The organizations that collect, curate and sell CPG market data — NielsenIQ, Circana (formerly IRI) and SPINS offer increasingly distinct syndicated data. Other data sets include panel, e-comm and others.

Many CPG companies purchase individual, Excel-based reports from syndicated data vendors Nielsen, IRI and SPINS. Rather than the six-figure investment required for an ongoing data subscription, individual reports can be obtained for a few thousand dollars.

Syndicated Store Data. Best applications: general learning on sales trends, competitive analysis, distribution, price, and trade promotion. Available from Nielsen, IRI, and SPINS for most major retailers in the Food, Drug, Dollar, Mass, Convenience, Club and Military channels.

IRI has a rating of 4 stars with 1 reviews. Nielsen has a rating of 3.7 stars with 11 reviews. See side-by-side comparisons of product capabilities, customer experience, pros and cons, and reviewer demographics to find the best fit for your organization.

Oct 27, 2014 · Nielsen, IRI, and SPINS are the primary providers of syndicated market data for the CPG industry. Any manufacturer can purchase their data and retailers typically receive analytical support in exchange for sharing their data with the providers.

Feb 21, 2019 · As such, only three major third-party syndicated data companies can operate on the broadest scale: Nielsen, SPINS and IRI. The core operations of these organizations focus on syndicated and aggregated data sets, while leaving insights and reporting to individual sales and marketing teams that subscribe to their services.

Aug 31, 2022 · Syndicated data is provided by NielsenIQ, IRI, and Spins, and each offers a distinctly different set of syndicated data. If you’re just starting out and looking for a place to start, we recommend the MULO market channel from IRI or XAOC from NielsenIQ.

IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries.

Nov 21, 2018 · Answer: the UK grocery market, as measured respectively by IRI Market Measurement, Kantar Worldpanel Take Home Grocery and Nielsen Scantrack, the big three grocery market analysis services most often quoted here at The Grocer.

Jan 18, 2023 · Nielsen and IRI provide the numbers for these 4 measures, and even those who do not use Nielsen/IRI need to have an understanding of household-level analysis using these 4 measures. Here are the one-line introductions: Household Penetration; How many households are buying my product? Buying Rate; How much is each household buying?