Impressions: How many times your thumbnails were shown to viewers on YouTube through registered impressions. Impressions click-through-rate: How often viewers watched a video …

Impressions click-through rate will vary based on the type of content, audience, and where on YouTube the impression was shown. Keep in mind that your video thumbnails are always …

Impressions: How many times your thumbnails were shown to viewers on YouTube through registered impressions. Impressions click-through-rate: How often viewers watched a video …

Impressions An impression is counted for each ad request where at least one ad has begun to download to the user’s device. It is the number of ad units (for content ads) or search queries …

Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted as …

Avg. viewable CPM: The average cost for 1,000 viewable impressions; Measurable rate: Shows the percentage of your total impressions that were able to be measured. Viewable rate: Shows …

Delayed impressions. All creative types use delayed impressions. This means that Ad Manager doesn't count an impression until the creative sends an impression request to Ad Manager. …

Absolute top impression share = absolute top impressions / total eligible top impressions. Absolute top impression share can help you understand whether your products might appear …

Use this article to track non-Campaign Manager 360 elements with an impression pixel and click tracker. These are elements that are not served by the Campaign Manager 360 ad servers, …

In that case, bidding by cost-per-thousand viewable impressions (vCPM) is a good way to go. With vCPM bidding, you bid for your ad based on how often it appears in a viewable position …