Bubba is the source for introducing innovative fishing products and information to enhance the lifestyle among all anglers; and will continually strive to bring new insight to the industry.

We’ve come a long way over the past decade, but one thing remains the same. We continue to create innovative, industry-leading fishing gear designed by fishermen for fishermen. Our …

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Here at Bubba we pride ourselves in the fishing tools we make for fishermen all over the world. Our fishing tools are hand-crafted by engineers to be the highest quality, so you can live …

Engineered and hand-crafted to perfection, we are constantly innovating new products that live out the Bubba lifestyle. We create products that help you find success on the water.

hogfish Tom Twyford of the West Palm Beach Fishing Club, fillets Hogfish with the 9" Bubba Blade Tapered Flex.

Introducing the newest top-of-the-line fishing tool from BUBBA, the Smart Fish Scale. Featuring our ICONIC NON-SLIP GRIP, the SFS is the perfect fish scale, whether you’re a hobbyist or a …

The 7” Tapered Flex Folding Knife features our signature Bubba non-slip grip with a titanium-nitride coated, high carbon stainless steel blade that has the same flex as our 7” Tapered Flex. …

Bubba cordless filet knife The Bubba lithium ion filet knife is my go-to knife when it’s time to clean my catch. With four different sets of blades to choose from I am able to clean pan fish to sport …

Our multi-purpose fishing apparel is exactly what you’ve been looking for. Made to be gentle on the skin, ultra-soft and quick to dry, you’ll stay cool and comfortable while sporting a soft-touch …