How US B2B Marketers Are Utilizing AI, Aug 2023 (% of respondents)
Nov 16, 2023 · Advertising & Marketing Social Media Content ... Experience B2B Travel ... to first-party data, new ways ...
Timeline for Select Steps in the Buying Process According to US …
Jun 28, 2019 · Data shows the timeline for B2B marketers to take steps in the buying process. Steps include speaking with sales representative, conducting research, consulting industry analysts and peers, engaged with vendors through calls and demos, among others.
How Will Marketing Teams' Focus on Data and Analytics Change …
Oct 15, 2019 · B2B marketers mainly from Canada and the United States were asked how their marketing team's focus on data and analytics change next year. They predicted if there would be (significantly) more or less or about the same focus in 2020.
How Well Do US B2B Professionals Integrate Data with Their …
Sep 4, 2018 · Advertising & Marketing Social Media Content Marketing Email ... Customer Experience B2B Travel ...
Average Annual Budget for Content Marketing According to B2B …
Sep 30, 2020 · B2B marketers in North America were asked to indicate their organization's annual budget for content marketing. Budgets ranged from less than $100,000 to more than a million dollars.
Database Goals of US* B2B Marketing and Sales ... - Insider …
Jan 9, 2021 · Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Most Important vs. Most Challenging Content Marketing Metrics …
Aug 19, 2019 · Data shows which content marketing metrics B2B marketing leaders worldwide view as the most important and the most challenging to report on. Responses include number of opportunities created, lead conversion rate, pipeline generation, number of clicks, number of MQLs and SQLs created, sales pipeline conversion rate and time on site.
Database Goals According to B2B Marketing and Sales …
Nov 29, 2017 · Advertising & Marketing Social Media Content Marketing Email ... Customer Experience B2B Travel ...
How Much of US B2B Marketers' Marketing Budget ... - Insider …
Aug 29, 2018 · Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
What Data Are US* B2B Marketers Currently Using vs. Not Using …
Oct 23, 2019 · Chart shows the data that B2B marketers located mainly in the United States are using (and not using) to help build and formulate their targeted account list for account-based marketing (ABM). Responses include firmographic, technographic, behavioral/intent signals, predictive and sales team selected.