Xbox boss Phil Spencer shouts out "Nintendo's amazing track record" and the Steam Deck when promoting the ROG Xbox Ally Remember that meme of Phil Spencer holding a Series X like a rocket launcher?

The fridge. Xbox. The closer we get to launch, the faster the pace of memes has developed. And usually, Microsoft is embracing them, or at least reacting to them.

The latest meme to emerge in 2020 isn't related to coronavirus at all. Instead, it features rapper Eminem holding a rocket launcher. The side-by-side photos have become a trendy template online.