The creative ad agency behind campaigns for "Sinners," "Anora" and big Hollywood franchises has become 100-percent owned by ...

At Barker, a New York City-based creative agency, staff diversity is viewed as a competitive advantage, not just a social ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope of work.

It is a technology that is being embraced by terrestrial radio stations across the U.S., thanks to companies such as Futuri ...

Media teams must work with creative teams to revise ads in-market and take advantage of real-time insights. Advertisers who design within these new requirements will truly seize the opportunity of ...

A Spotify exec had earlier said the company was looking to use AI to generate host-read ads for podcasters. Brands will be able to work with the new Creative Lab team to produce things like video ...

Uber Advertising has launched a new in-house Creative Studio aimed at helping brands create culture-led, immersive campaigns ...

or 7.5 percent of the industry’s work force, to the technology, according to the research firm Forrester. Last September, Ms. McKinley co-founded Geezer Creative, an ad agency intended to be a ...

“Anyone can be a creative and work in advertising” is a poisonous positioning. And, it’s also wrong. I would argue that advertising recruitment messaging should be revised to show exactly ...