She went on to tell the local Newshub website that she's making no attempt to pass the cereal off as Weet-Bix, and has turned down a compromise offered by Sanitarium to have the Weetabix logo covered.

A consignment of UK breakfast cereal Weetabix has reportedly been impounded by New Zealand customs officials, after complaints it could confuse customers. The 300 boxes had been ordered by a ...

Research on Gen Z food choices has forced Weetabix East Africa to reposition its flagship biscuit as an ‘anytime’ food that ...