The Maldives has revealed its new tourism slogan and logo, Always Natural. The slogan and logo's environmental theme is designed to highlight the country’s natural characteristics.

The Maldives Marketing and PR Corporation has revealed the country’s new tourism slogan and logo, after over a year-long consultation and design process, involving industry and government.

Sri Lanka’s neighbour and tourism competitor, the Maldives Islands - which promotes the one-island, one-resort concept - this week unveiled a new tourism slogan and logo after a year-long search. The ...