YouTube is testing a series of new unskippable ads that will appear far more often for viewers. Google-owned YouTube has been upping its ad game for years now, introducing pause screen ads, shutting ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. With its new unskippable ad feature, YouTube might end up killing ad blockers once and ...

One Redditor claimed they received 90 seconds of unskippable ads before every video. Others went on X to share their ...

even more ad revenue from users. On Reddit, one user on the r/youtube subreddit showed a screenshot of a 58-minute unskippable ad, which then prompted commenters to share their own experiences of ...

First, YouTube subjected viewers to longer unskippable ads. Now, not even pausing your screen will let users escape. The Google-owned platform confirmed Thursday that it has “widely rolled out ...

Google has been taking its crusade against adblockers to a whole new level lately, and users are speculating that unskippable multi-hour ads are its latest weapon. Over the past week, Redditors ...

Users across Reddit and X spotted the feature over the weekend, saying that they couldn't skip ads on Instagram when they were scrolling through their feeds. The unskippable ads also come with an ...

Some users have been forced to take ‘ad breaks’ in between posts. Some users have been forced to take ‘ad breaks’ in between posts. Emma Roth is a news writer who covers the streaming wars ...

Users with ad blockers are reporting seeing hourslong unskippable ads. Users with ad blockers are reporting seeing hourslong unskippable ads. Google has denied reports that it’s serving ...

Instagram confirmed it is testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from ...

With its new unskippable ad feature, YouTube might end up killing ad blockers once and for all. Currently, the video platform is experimenting with server-side ad injection, which means the ads ...