Learn more There are some makeup products that gain a cult following because they're just that good at what they do — Tarte Shape Tape Concealer ($27) is one of those products. Tarte introduced ...

I will never forget when I got my hands on Tarte’s iconic (perhaps an understatement) Shape Tape Concealer. At the time, I was a tired college student with dark circles begging to be brightened ...

And Aldi’s new concealer is similar to the popular Tarte Shape Tape which is over five times the price. From Dec. 11 to Dec. 17, Aldi will be selling the Lacura Bold Cover Concealer Assorted ...

This isn't, like, full-coverage, Tarte Shape Tape kind of concealing ... I feel like the concealer aspect of this is way better at covering darkness than it is redness. Like, I just feel like ...

The brand has continuously gone viral product after product, from its Shape Tape Concealer to its Maracuja Lip Plumps. We are not the only ones with Tarte at the top of our list. Celebrities such ...