“Paqui’s One Chip Challenge was intended for adults only, with clear and prominent labeling highlighting that the product was ...

Due to viral videos, the one chip challenge became a nationwide sensation. However, the widespread consumption of the ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

1, 2023, after eating the Paqui chip as part of the manufacturer’s “One Chip Challenge ... Wolobah's death that included Paqui producing the spicy chip and encouraging people to post ...

Snack-maker Paqui claims ... sensitivity to spicy foods. "We are actively working with our retailers and are offering refunds for any purchases of our single-serve one chip challenge product ...

A Massachusetts teenager is believed to have died after attempting the Paqui One Chip challenge ... have been able to get their hands on it. Spicy food can be dangerous for some as your body ...

a restaurant that invites customers to eat its spicy food ... allege that the One Chip Challenge is responsible for his death. Voice 1: The product, manufactured by Paqui, instructs participants ...

A snack company has pulled an extra-spicy tortilla chip ... who took on its viral "One Chip Challenge." The product, which is made by Texas-based company Paqui, consists of a single tortilla ...

Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was a small, regional tortilla chip brand with better-for-you ... efficient to have such a wealth of insight in ...