The brand's new owners at the Sazerac Company plan to fortify the liqueur with actual whiskey instead of the spirits its currently blended with.

Southern Comfort, an American liqueur, will join Jack Daniel's and Jim Beam as a national whiskey brand in July.

SOUTHERN COMFORT WHISKY has just been given an unbeatable discount on Amazon with a whopping 40 percent being slashed off the price.

Southern Comfort is about to get back the one ingredient that many people have long assumed it contained. But will it regain its mojo?

And we have." The company will soon introduce an 80-proof Southern Comfort to accompany the currently-offered 70-proof and 100-proof options, and there are even plans for other whiskey-centric ...

Southern Comfort will soon introduce new bottles and labels for its products after Sazerac bought the company from Brown-Forman last year.