It was all about peanut butter. Crosby became very wealthy. Doing business as Skippy, Inc., he registered Skippy as a trademark in 1925, and then licensed the mark for branded toys, games ...

Walk into any grocery store, and you'll see brands like Skippy and Jif ... list that doesn't resemble peanut butter at all.

Peanut butter brand Skippy's first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and engage new customers. Newly positioned under Hormel ...