As major retailers back away from DEI commitments, media, and tech executive Candi Carter has launched a new e-commerce platform ...

The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism. Journal of Consumer Research , February 2013 Cite This Page : ...

Individuals who saw a red background made higher bid jumps, bidding more aggressively. In the second study, people from an online panel were asked to imagine they were looking for a vacation ...