Marico’s latest offering Saffola Total (a blend of 70 per cent rice bran oil and 30 per cent refined safflower seed oil) is supposed to have ‘twice the anti-oxidant power of olive oil along ...

Slowdown in urban demand is prompting Marico to take its premium brand Saffola to the rural markets. It is also prototyping a variant of its edible oil brand for these markets. “Saffola has been ...

Saffola and Parachute Success Story: Harsh Mariwala, founder of Marico, is the visionary behind iconic brands like Saffola ...

Marico Industries Ltd has launched Saffola Gold oil in the market. Saffola Gold is the premium brand under FMCG products, states a press release. “Saffola Gold is the composition of Ricebran oil ...

In 1975, he began the consumer products business and took its two major brands, Parachute coconut oil, and Saffola refined oil to the next level. Harsh Mariwala’s education.

Marico has announced the launch of Saffola Aura, a new sub-brand under its marquee brand,Saffola.Saffola Aura marks the entry of Marico in the 600+ croresuper premium edible oils category.

The company gained market share in more than 90 percent of the portfolio, with Saffola Oils and Foods category leading the way.

Again, Dabur’s launching its premium Cold-pressed Mustard Oil brings it face-to-face with Saffola which currently commands around 76 per cent of the super premium refined edible oils market in ...

Saffola has launched a new ad film introducing its Saffola Gold Oil. The TVC aims to promote the adoption of better practices and a healthier lifestyle by taking a “Roz Ka Healthy Step” to ...