The tradition of sealing whiskey bottles ... seals primarily for branding. Arguably, the most iconic example of wax use within the American whiskey industry is Maker’s Mark’s trademarked ...

The answer to the latter question is simple — the manufacturer's decision to seal every bottle with red wax is a marketing tactic. Maker's Mark even trademarked its red wax seal in 1985.

LOUISVILLE, Ky. -- The dripping red wax seal on a bottle of Maker's Mark bourbon is not only distinctive, it now legally belongs to the Kentucky company. A federal judge issued an injunction ...

The dripping red wax seal on a bottle of Maker's Mark is not only distinctive, it's now exclusive legal property of the bourbon company. A federal judge on Friday issued an injunction preventing a ...

LOUISVILLE, Ky. - The red wax seal atop a Maker's Mark bottle makes the bourbon stand out on store shelves. Whether the bourbon company can keep that distinction is up to a panel of three federal ...

The actual cost of the red wax seal that dons the cap of each Maker’s Mark bottle is relatively insignificant. But its value is immense. The story goes back to 1954, when T. William “Bill ...

On Wednesday, May 9, 2012, The 6th U.S. Circuit Court of Appeals court says a liquor bottle with a red dripping wax seal by any name other than Maker's Mark would be illegal. The decision comes in ...

LOUISVILLE, Ky. (AP) — The dripping red wax seal on a bottle of Maker’s Mark bourbon is not only distinctive, it is now the exclusive legal property of the company that makes it. A federal ...