In my view, cute (kawaii) is not really an adjective that describes the attribute of an object. Rather, it is better conceptualised as an emotion that emerges from the relationship between a ...

Cats in leather jackets, polka-dot pinafores and pastel-coloured cartoons only begin to explain the aesthetic of Japan’s culture of kawaii. Roughly translating as “cute”, kawaii describes ...

This pink Nvidia graphics card has cats, but it's too kawaii for us. With its Nvidia GeForce RTX 4060 GPU, this card might not pack the most power, but it certainly wins style points for its cute ...

Louis Wain, Ginger Cat, 1931 [Image: courtesy of Bethlem Museum of the Mind/Somerset House] Of course, it would take hundreds of years for the cult of cute to go mainstream. For Catterall, the ...

From kawaii cats to unicorns — Somerset House delves into the irresistible power of cuteness Sprawling exhibition ‘Cute’ traces how adorable characters and sweet aesthetics have become a ...