Rasna, the soft drink concentrate giant with 97 per cent volume share in the country, has entered the fruit juice segment with Juc Fit. The product will be rolled out across India in 200 ml and ...

Companies News:Rasna plans juice bottling facility. SENSEX 82,330.59 -200.15 ...

The juice segment in the country is estimated to be around Rs 5,000 crore per annum, ... Rasna has launched juices under the brand name ‘Rasna Ju-C’ in four flavours -- mango, apple, ...

Rasna’s current share in the fruit drinks segment is under 1%, but the company is eyeing a larger slice with its new formula designed to be as close as possible to real mango juice.

Just months after the company diversified into ready-to-drink juices with its Ju-C brand, Rasna plans to expand from the clichéd orange, mango or lemon-based fruit drinks.

Jumpin will hit shelves in June with multiple SKUs in Mango, Lemon, ... Rasna, a manufacturer of ... India’s fruit juice market is expected to reach Rs. 1,22,855 crore by 2033, ...

In a major move to diversify its beverage portfolio, Rasna Pvt Ltd has announced the acquisition of the 90s ready-to-drink (RTD) juice brand Jumpin, independently valued at Rs 350 crore.

Rasna International targets 30-40% growth in FY26 with new products, distribution expansion, and capacity enhancement. The company is setting up its 12th plant in Bihar with investments of ₹40 ...

Rasna’s rise to the top is deeply tied to its brilliant marketing strategies. In the 1980s, television was a new and powerful medium, and Rasna’s advertising campaign became an instant hit.

BANGALORE: Indian Soft Drink Concentrate (SDC) player Rasna has forayed into the highly competitive fruit juice market by launching Rasna Juc Fit, which will be available in three flavours ...