Qualcomm moves onto the football pitch to advertise its Snapdragon line and becomes the new front-of-shirt sponsor for Manchester United FC. All three kits will feature Snapdragon front and center.

Qualcomm said that the brand’s stylized dragon logo and bold purple design elements combine the company’s innovation-focused ethos with Snapdragon's performance-driven legacy.

The chip maker has launched a new brand of chips for Snapdragon devices, which will first show up in Windows-based PCs. But it’s not likely to solve the problems with Windows on Arm.

The new brand comes a new logo, and it’s highly reminiscent of Qualcomm’s Snapdragon logo, just in purple. Related: Best new movies to stream on Netflix, Hulu, Prime Video, Max (HBO), and more ...

It’s been a season of upheaval on and off the pitch at Old Trafford. But for tech giant Qualcomm, whose Snapdragon brand adorns the club’s shirts, investment in the club is paying off.

Qualcomm Unveils Dragonwing Brand For Intelligent IoT, Networking And More by Paul Lilly — Tuesday, February 25, 2025, 09:00 AM EDT Comments ...

Then things began to change. In early 2022, Qualcomm introduced aptX Lossless , a codec that can deliver bit-perfect CD-quality audio at 16-bit/44.1 kHz — a first for the Bluetooth audio world.