A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28 ...

The candymaker is unveiling Purple as its latest addition to the M&Ms cast of characters, but fans may be disappointed to find that she will not be coming to their candy packets.

M&M's is introducing a new color candy for the first time in a decade: Mars on Wednesday officially debuted "purple," the first ever female peanut M&M. More than 10 million fans voted to add the ...

The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent acceptance and inclusivity with "her earnest self-expression," according to a ...

A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.