Purple butterfly stickers help identify when a baby is part of a multiple loss at a hospital. Courtesy Millie Smith When Millie Smith was 30 weeks pregnant, she gave birth to identical twin ...

Smith came up with the idea of a butterfly sticker, coloured purple, that could be stuck on cots to alert friends, family and other visitors that there was a loss of a sibling.

Millie Smith and Lewis Cann’s baby daughter, Skye, only lived for three hours, but even that was a miracle — and her legacy might help other families who lose a baby. Smith first found out she ...

• Develop the Purple Butterfly initiative for use in New Zealand NICUs and SCBUs • Supply Purple Butterfly stickers and create posters and resources to explain their purpose. The initial goal ...

The Purple Butterfly sticker initiative has been developed in the United Kingdom by Millie Smith after the passing of one of her newborn twin daughters.