The colour of your bridal lehenga stands to be one of the most important aspects of the wedding. However, it is not just a ...

From marketing strategies to home decor, colours subtly shape our perceptions and experiences. Understanding the psychology ...

This idea that colour can affect a person’s perception and emotions, known as colour psychology, is a key idea behind all sorts of businesses – and events are no exception. With so much of our ...

From socialization to physiology, our relationship with food is partly governed by color, whether or not we are aware of it.

He writes about creative work and human behavior at Sparring Mind. The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

“While research into the psychology of colour is still developing, it is clear that colours have the ability to boost our mood, reduce stress levels and generate feelings of belonging.