Kraft Macaroni and Cheese gets new name, logo by: Sarah Bawden. Posted: Jun 24, 2022 / 06:55 PM EDT. Updated: Jun 24, 2022 / 06:55 PM EDT. Courtesy: Business Wire by: Sarah Bawden.

Iconic Kraft Macaroni & Cheese is changing its name, logo, noodle smile and blue box Published: Jun. 22, 2022, 11:39 a.m. The iconic Kraft Mac & Cheese has changed its name, logo and color.

Kraft is dropping the "roni" from the name of its macaroni and cheese product, the company announced Wednesday. The box will now say "Kraft Mac & Cheese," and it will have a more streamlined look.