In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object, person or ...

Iconic motor racing series Formula 1 (F1) has renewed its apparel licensing deal with US retail clothing brand Pacsun.

Next – and key for store-based retailers – is the integration of push notifications to recognize when a consumer is near a PacSun location via GPS. Such location-based targeting is designed to ...

“We chose to integrate iPads into the store experience because of the flexibility of the technology,” said Bill Bieluch, senior director of IT project delivery at PacSun. “Our iPad solution ...

PacSun President Brieane Olson sheds light on propelling retail forward through partnerships across music, sports, and the arts, while staying on the cutting edge of the digital landscape. PacSun ...

“It’s a much more authentic story to tell when you have real customers going into a PacSun store or buying at PacSun because you truly loved it.” We’re long-term subscribers to WARC and it’s a tool we ...