The non-player character (NPC) theory shows how popular culture's misunderstandings of human cognition mirror flawed ideas ...

Nudging is not about penalizing them in any way or limiting their freedom if not acted in a certain way, but to help their decision-making process easier Nudge theory suggests that positive ...

Prof Thaler is a pioneer of "nudge theory" about how people make bad decisions US economist Richard Thaler, one of the founding fathers of behavioural economics, has won this year's Nobel Prize ...

By aligning our daily tasks with overarching life values, individuals create a coherent pathway that continually reinforces ...

Thaler also developed nudge theory to explore how people’s choices can be influenced (aka “nudged”) by individuals and organizations taking advantage of framing and heuristics. What is the ...

Since nudge theory was popularized in 2008 by scholars Richard Thaler and Cass Sunstein, it has pervaded many areas of our lives. It has applications in government, business, health care ...

The Behavioural Insights Team (BIT) - which uses psychological techniques known as "Nudge" theory to encourage good "habits" - wants more employees to sign up to payroll saving. It is trialling an ...

This method of behavioural change is known as "nudge theory" and a Home Office grant of £1m has been used to update the six custody centres. The screen technology in the cells has allowed ...

There is a trade-off between the level of personalisation we want, and the amount of data we are willing to give.

There is a trade-off between the level of personalisation we want, and the amount of data we are willing to give.

HSBC, one of world's biggest banks, is trialling a new consumer mobile app using real-time analytics and 'nudge theory' to help its 17 million customers better manage their finances. Nudge theory ...