McDonald’s Australia is channeling some 90s nostalgia with a character-heavy ad campaign that features Grimace and Hamburglar taking a road trip. Alongside Maccas Birdie and Office Big Mac, the ...

In 2024, the advertising landscape continued to evolve, fuelled by creativity, nostalgia, and social media’s unmatched ability to amplify stories. From reviving iconic characters and movie casts ...

Recent ads have seen eclectic elements from India's rich and vibrant popular culture to seize a sizable part of the ...

We know it does for many people.” Broadhurst said rerunning the same ad annually is far more about nostalgia; saving the cost of making a new ad doesn’t even factor into the decision.