Retail chain Iceland has applied to the Intellectual Property Office to legally trademark the term 'King Prawn Ring' and their product's design.

Following negotiations with the International Council for Animal Welfare (ICAW), Bradford, U.K.-based Morrisons will phase ...

Iceland has indeed made moves to protect both the 'King Prawn Ring' name and the distinctive design of the product, ... Morrisons, Sainsbury's drivers who buy petrol or diesel handed £416. They ...

'The King Prawn Ring is ours and we won't be letting you off the hook, @AldiUK @Tesco @asda @LidlGB @Morrisons @sainsburys @coopuk.' Iceland executive chairman Richard Walker ...

Iceland, one of the high street's most familiar names, has lodged an application to trademark its renowned prawn ring and has issued a stark warning to rivals about mimicking this beloved item ...