To back up a bit, 2023 was tough for Bud Light.That spring, it sent Dylan Mulvaney, a transgender influencer, a handful of beer cans as part of a marketing campaign, and all hell broke loose.The ...

As Beverage Industry reports, 0% beer is predicted to continue growing by double digits this year, so it comes as no surprise that Modelo—which overtook Bud Light as the U.S.’s leading beer in ...

Modelo had an 8.34% share of dollars spent on beer compared to 8.28% for Bud Light through Aug. 12, NIQ reported — the first time the brand has beaten Bud Light on a year-to-date basis. 3 ...

Cans of Modelo Especial beer are shown at a supermarket in New York on Wednesday, June 14, 2023. After more than two decades as America’s best-selling beer, Bud Light slipped into second place.

Bottles of Modelo beer, a brand of Constellation Brands Inc., sit on a supermarket shelf in Los Angeles, California in this April 1, 2015 file photo.

Modelo didn’t just sell beer. It sold belonging. Trending around the web: 10 signs you’re not a priority in your husbands life (and what to do about it) - Hack Spirit; ...

In the four-week period that ended July 8, Modelo made up 8.7 percent of retail beer sales in the United States, compared with Bud Light’s 6.8 percent, according to Nielsen IQ data analyzed by ...

After the Bud Light boycott, Modelo has become America’s top-selling beer in retail stores. A look at how the Mexican-made beer got here.

Constellation Brands CEO Bill Newlands said that Modelo Especial beating Bud Light in sales dollars to become America's top-selling beer came “a little sooner" than expected.