The raga, it would seem, lends itself beautifully to the santoor. Recently, a glamorous manifestation of Megh Malhar unfolded through a billboard erected by the renowned brand Taj Mahal Tea in ...

Located opposite the Vijayawada junction railway station, the billboard is a first-of-its-kind innovation, that uses rain to play the notes on the Santoor to create the symphony of Raag Megh ...

The objective for most brands in mature categories like tea is salience. So we need to become salient for our target audience. There are basically three parts to Unilever's marketing credo or ...

VIJAYAWADA: Taj Mahal Tea, India’s leading tea brand, has achieved a remarkable feat by securing a Guinness World Record certification for its latest outdoor campaign, ‘Megh Santoor’.

As an expression of their passion for it, they partnered with their creative agency Ogilvy and made the extraordinary Megh Santoor. A one-of-a-kind musical installation in Vijayawada. Inspired by ...

Located in Vijayawada, in southern India, the ‘Megh Santoor’ installation measures 150 feet wide and coincides with the monsoon season. Every time it rains, the raindrops activate the ...

‘Megh Santoor’ measures 150 feet wide and was installed outside of the Vijayawada train station in Andhra Pradesh, India for monsoon season, which typically lasts from June to Septembe ...

The billboard, known as 'Megh Santoor,' situated across from the Vijayawada junction railway station, brilliantly merges technology, nature, and the melodious strains of Hindustani classical music ...

The billboard, known as 'Megh Santoor', is a combination of technology, nature, and the soulful notes of Raag Megh Malhar, associated with the monsoon rains. Brooke Bond Taj Mahal Tea, the leading ...

Located opposite the Vijayawada junction railway station, the billboard is a first-of-its-kind innovation, that uses rain to play the notes on the Santoor to create the symphony of Raag Megh ...

It installed an interactive billboard, opposite the Vijayawada railway station, that uses rain to play the notes on Santoor to create the symphony of Raag Megh Malhar, the ‘raaga of the rains’.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...