Also, I didn’t mind reapplying the gloss because it made my lips feel super hydrated. The first thing I noticed about the Maybelline Lifter Gloss was that the formula wasn’t as thick or as ...

One drugstore brand has set a new standard, creating what may be the spiciest, most intense gloss I’ve ever tried. And it’s only $12.99. Meet Maybelline’s Lifter Plump Lip Gloss, which ...

It can be really hard to find the perfect lipgloss that isn’t too sticky and doesn't wear off in a second, but shoppers think they’ve found their perfect match in Maybelline’s Lifter Gloss ...