The marketing efficiency ratio (MER) is an essential metric that I believe every marketer should be using to measure the success of their marketing campaigns.

Here are some practical ways business leaders can leverage MER to properly forecast lead-gen ad spending during an economic downturn. Assess the effectiveness of your marketing campaigns.

How to Increase Efficiency & Productivity in Marketing. ... If you use this ratio as a measure of marketing success, you must put it in context with other variables. Advertisement.

The second is marketing expense. If these two numbers are combined in a ratio as gross profit/marketing expense, the result measures how much profit is generated by every marketing dollar. For ...

The Marketing Efficiency Ratio (MER) is overtaking the once golden metric of ROAS as a source of truth for eCommerce brands. This overview will help businesses make sense of multi-channel ...

As of 2021, the New York Stock Exchange had approximately 2,500 listed companies. The fully-digital NASDAQ had over 3,700. With so many publicly-traded companies out there, investors need a quick, ...

In 2025, marketing efficiency should be a top priority for both CMOs and CFOs. MMM provides the necessary framework to achieve this efficiency by: Improving MER (marketing efficiency ratio) rather ...

In 2025, marketing efficiency should be a top priority for both CMOs and CFOs. MMM provides the necessary framework to ...

They need to ensure every dollar works harder while also recognizing that efficiency, strategy, differentiation, and brand trust all contribute to long-term success. A lot to juggle, if you ask me.