MagicScroll for Chrome wants to transform the way you read online. Typically, you’ll navigate a Web page by using the vertical scroll bar, the scroll wheel on your mouse or perhaps the arrow ...

Chrome: Reading articles online isn't always the most pleasant experience. MagicScroll is a Chrome extension that transforms a page into a book-like, distraction free experience to make reading ...

According to Wallis, by moving the scrolling to the top. When you reach the bottom of the page on MagicScroll, text starts appearing at the top of the page, so all you have to do is look up.

What he and his team built is a 7.5-inch flexible display with a 2K resolution. It's called MagicScroll. Vertegaal says there was a specific reason the team focused on a scroll-like form factor.