With a name like Lily Blossom Bloom, becoming a florist is the natural path for Blake Lively’s character in “It Ends With Us.” Colleen Hoover’s 2016 novel provides detailed description for ...

Lily Bloom’s. An avant-garde floral shop has taken Boston by storm! Owner Lily Bloom, who named the store after herself, has plans to shake up how we think of a bouquet.

The stay-at-home wife happened upon Lily Bloom’s flower shop and asked for a job. Lily and Allysa quickly become best friends, as they navigate building the flower business from the ground up.

With a name like Lily Blossom Bloom, becoming a florist is the natural path for Blake Lively‘s character in “It Ends With Us.”Colleen Hoover’s 2016 novel provides detailed description for ...