Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.
While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...
In the late ‘90s and early 2000’s, Reebok landed marketing and licensing deals with the ABL, NBA, and WNBA, among other leagues, and in 2002 sponsored the first-ever women’s high school all ...