A new gashapon series of Sanrio collectibles sees Hello Kitty and her friends running for dear life and quickly enjoying ...

Hello Kitty gets a new Rubik's Cube for her 50th anniversary, combining the kitten mascot's trademark cuteness with the ...

What and how many Sanrio characters are there? The Japanese brand has gained thousands of followers for its creations such as ...

The fashion world is about to embrace a wave of charm and creativity with the introduction of a new clothing brand, Kawaii.

Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society, and not ...

Sanrio is likely better known as the brand behind characters like Hello Kitty, Gudetama, Cinnamoroll, and other so-called kawaii mascots. Excitingly, these Sanrio characters and more will be ...