Former JC Penney CEO and one-time Apple retail head Ron Johnson on Wednesday launched a new company, Enjoy Technology, that will not only sell products like smartphones, drones, notebooks, and ...

For Apple, this meant hands-on "try before you buy" device sampling, quick turnaround on repairs and personal training for purchased products, which Johnson introduced with the Genius Bar.

Ron Johnson, Apple's former retail chief ... Jobs believed that the Apple Store was crucial in creating the high-quality customer experience that accompanies Apple's products, according to Johnson.

Johnson reiterated that Jobs valued the customer experience above all else when it came to developing the Apple Store, and that seems to be an ideal that stayed with Johnson as he built Enjoy.

Ron Johnson, the CEO of J.C. Penney and the former senior vice president for retail at Apple, ran a guest post detailing his Apple tenure over at the Harward Business Review blog, accompanying a ...

Johnson says high-pressure sales techniques are alien to Apple's philosophy - and, in any case, the enthusiasm for Apple's goods from both customers and staff means there is no need for the hard sell.