Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

It is used as a flourish or finishing touch," Jaguar says. The cars themselves will continue to feature the classic 'leaper' logo, which is good news since it's one of the best car logos on the ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

Jaguar is a marque that will be forever remembered as one of the great sporting icons of endurance racing, and as we build up ...

“We felt that the logo disconnects from the narrative and ... and failed to connect with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with ...

Jaguar’s late 2024 rebranding project generated a heap of publicity, most of it negative, for the automaker. But a new report says the new logos and badges also proved highly contentious among ...

Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand. The number of cars sold fell by 12,459 to just 33,320 in 2024 ...