JCPenney is reverting to their old logo. In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old ...

At the beginning of Ron Johnson's short-lived but infamous reign as JCPenney CEO in January 2012, he unveiled a logo that completely rebranded the company as JCP. It was its third in as many years ...

At the beginning of Ron Johnson's short-lived but infamous reign as JCPenney CEO in January 2012, he unveiled a logo that completely rebranded the company as JCP. It was its third in as many years ...

In April of 2010, JCPenney's classic logo was recognizable by 84% of those surveyed. Following a 2011 redesign, awareness dropped to 76%. And following the radical 2012 redesign, awareness dropped ...

An old favorite is returning to JCPenney stores across the country. The former company logo is coming back, after a brief trip to the storage room under now-ousted CEO Ron Johnson.

JCPenney unveiled a new lifestyle store in Hurst, Texas on November 1. This store is brand-redefining and reflects the new management’s strategy to put customers at the center of the business.

business Retail. JCPenney weathered a down sales year, but sees ‘numerous bright spots’ The company, which is part of Catalyst Brands, is ‘well positioned’ for the current fiscal year.

JCPenney's newest logo may be hurting the brand. JCPenney is attempting to recover from the damaging strategies it took on during ex-CEO Ron Johnson's tenure. Its logo is one of its main concerns ...

Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony. It's ...

Today's verified JCPenney Coupon: 35% off Apparel, Home Goods. Save with 7 JCPenney Coupon Codes for June 2025. Sign Up for ... gift cards, closing store purchases, current orders/prior ...

As part of JCPenney’s latest Power Penney Deals event, shoppers can snag Liz Claiborne Signature Plush Logo Bath Towels for just $10 each—a major markdown from their regular price of $22. But ...

J.C. Penney has begun re-introducing its old red-letter logo that was phased out under departed CEO Ron Johnson's leadership. Under returning CEO Mike Ullman, the company has begun ditching the re ...