An ad from Orange for the Fifa Women’s World Cup has gone super-viral, with a twist that’s proving divisive. M&C Saatchi Sport & Entertainment’s Jenny Mitton investigates both camps of opinion.

Orange’s advert is not without its problems. It has been pointed out by more seasoned observers of women’s football online that, for all its technical brilliance, it still relies on including ...

Orange said its ad is intended to support the athletes fighting for equal footing. “We made the observation that women’s soccer is underestimated, less followed and even mocked while the ...