The New Innovation Cycle That’s Changed Everything Here’s the deal: The traditional innovation cycle is dead. That whole “ideate-build-launch-iterate” thing? It’s as outdated as dial-up ...

It often takes three to five years for a new innovation to progress through these five stages, but each technology is different. "Technologies can go through the Hype Cycle at different rates or ...

Westerman, George, F. Warren McFarlan, and Marco Iansiti. "Organization Design and Effectiveness over the Innovation Life Cycle." Organization Science 17, no. 2 (March–April 2006): 230–238.