£20, or Too Faced Born This Way in Swan, £29, for extra coverage Lauren’s suggested Il Makiage foundation: Woke Up Like This in shade 40 “When I first heard of Il Makiage, I was sceptical.

You may know Il Makiage for its viral shade matching ads or its try-before ... providing shoppers with 10 percent savings and 20 percent discount on future purchases, which helps offset costs ...

I’ll credit that to the 20+ skin care ingredients packed ... which is said to assist in finding your shade in less than two minutes. Il Makiage: Il Makiage offers a quiz, which asks you an ...

It wouldn’t exactly be an Il Makiage foundation review without discussing the virtual PowerMatch shade-matching quiz, now would it? In case you’re unfamiliar, it starts by asking you what your ...

After taking the brand's PowerMatch foundation shade quiz and testing the product on myself for two weeks, here’s how I scored IL Makiage’s Woke Up Like This Flawless Base Foundation ...

This is where the tech-led beauty brand Il Makiage comes in. Using a PowerMatch algorithm, it helps you find your perfect shade of the Woke Up Like This foundation, which comes in 50 shades.

However, when I first heard about Il Makiage’s shade matching algorithm which they use rather than traditional shade matching methods to pair make-up lovers with their foundation, I was more ...