You may know Il Makiage for its viral shade matching ads or its try-before-you-buy option. But my first introduction to the ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Il Makiage campaign videos have filled my feed for years. However, I've often been skeptical of the ...

So, the Stylist team were intrigued when a make-up quiz, created by US beauty brand Il Makiage, claimed it could find your perfect shade match… without even seeing your face. The quiz takes only ...

After you’ve answered the 15 questions, IL Makiage presents you with the shade it suspects will best suit you. One of the most convenient parts is that, if you end up ordering your recommended ...

A viral marketing campaign introduced the world to Il Makiage in 2018 ... consumer online operation – could send you a flawless shade match of its I Woke Up Like This foundation through the ...

It wouldn’t exactly be an Il Makiage foundation review without discussing the virtual PowerMatch shade-matching quiz, now would it? In case you’re unfamiliar, it starts by asking you what your ...

Il Makiage Woke Up Like This foundation has a whopping ... my skin still looked flawless as I walked into the office after a 15-minute walk drenched in sweat. Confession: I'd actually tested ...

This is where the tech-led beauty brand Il Makiage comes in. Using a PowerMatch algorithm, it helps you find your perfect shade of the Woke ... Roberta has more than 15 years' experience in ...

However, when I first heard about Il Makiage’s shade matching algorithm which they ... After being out of the house for over 15 hours at a time, my base make-up still looked really good, which ...

Il Makiage, a beauty brand that’s inescapable on social media, figured out how to help customers match skin tone online. Now its parent company, Oddity, is acquiring an AI-focused biotech firm ...

There was a time when you couldn’t open Instagram or Facebook without seeing an advert for Il Makiage foundation ... Finding the perfect foundation shade has never been an easy feat, from ...