Il Makiage has answered that question. In fact, the brand feels so confident about the PowerMatch algorithm that they’ll send you your shade after you take the quiz, and allow you to try out the ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more Il Makiage campaign videos have filled my feed for years. However, I've often been skeptical of the ...

Il Makiage has emerged as a notable player in the beauty industry, captivating consumers with its bold approach to makeup. Known for its high-performance products and extensive shade ranges ...

So, the Stylist team were intrigued when a make-up quiz, created by US beauty brand Il Makiage, claimed it could find your perfect shade match… without even seeing your face. The quiz takes only ...

I tried Il Makiage's concealer after first taking the brand's color-matching quiz. It gave me the correct shade and I was surprised by how well it covered my dark under-eye circles. I had to ...

It wouldn’t exactly be an Il Makiage foundation review without discussing the virtual PowerMatch shade-matching quiz, now would it? In case you’re unfamiliar, it starts by asking you what your ...

After taking the brand's PowerMatch foundation shade quiz and testing the product on myself for two weeks, here’s how I scored IL Makiage’s Woke Up Like This Flawless Base Foundation ...

A viral marketing campaign introduced the world to Il Makiage in 2018 ... consumer online operation – could send you a flawless shade match of its I Woke Up Like This foundation through the ...

This is where the tech-led beauty brand Il Makiage comes in. Using a PowerMatch algorithm, it helps you find your perfect shade of the Woke Up Like This foundation, which comes in 50 shades.

Il Makiage, a beauty brand that’s inescapable on social media, figured out how to help customers match skin tone online. Now its parent company, Oddity, is acquiring an AI-focused biotech firm ...

However, when I first heard about Il Makiage’s shade matching algorithm which they use rather than traditional shade matching methods to pair make-up lovers with their foundation, I was more ...