Larry Kass, director of trade relations for Heaven Hill, which makes Mellow Corn as well as the perfectly respectable and wallet-friendly Evan Williams, had just led me on a tour of their ...

Is the Mellow Corn on your package store shelf, priced at $15 or $20, essentially just Heaven Hill bourbon on the cheap? The big, transformative difference is in how these whiskeys are aged ...

We have memes. Bearing the same chintzy label it did at its release in 1945, Mellow Corn can be found buried on Heaven Hill Distillery’s brand page — and somewhere near the bottom of your local liquor ...

Three years in, the Heaven Hill Heritage Collection has more of less coalesced on an identity for itself–where the Parker’s Heritage series is free to be more experimental and free-wheeling in ...

Heaven Hill is one of the biggest distillers in the ... Georgia Moon is a classic unaged corn whiskey. The juice in this mason jar is cut down with Kentucky water to soften it up while cooling ...

Forbes contributors publish independent expert analyses and insights. Tony Sachs is an NY-based writer covering spirits, cocktails and bars.

Heaven Hill, Henry McKenna, Bernheim Original, Larceny, Rittenhouse Rye, Old Fitzgerald, the Parker’s Heritage Collection and Mellow Corn. That likely will mean lots of line extensions ...

As far as I (and Minnick) can tell, the bottle receives zero marketing dollars and, if you check Heaven Hill’s own website, may as well not exist (they’ve even reserved a place for another venerable ...

Each release will highlight one of the six mashbills that the storied distillery produces; the recipe for this new whiskey is 80 percent corn ... the third floor of Heaven Hill’s rickhouse ...

The distillery giant had the acreage to grow corn from this seed, but it didn’t have the know-how to select the seed nor farm it. So Heaven Hill teamed up with two regional, family-owned ...