But it was the launch of a vegan sausage roll that propelled it into the headlines. It was another example of how Greggs has harnessed social media to boost profits. The marketing campaign ...

When Greggs released the vegan sausage roll back in 2019, it took the country by storm. Before long, the company was surfing a wave of both widespread intrigue in how the new pastry-based snack ...

Greggs has credited the fanfare around the launch of its vegan sausage roll for driving a sharp rise in sales. The bakery chain said the publicity the snack gained helped sales surge 9.6% in the ...

GREGGS fans are desperate to nab a new lunchtime offer that runs for THREE hours every day. The bakery chain giant rolled out ...

Gregg Wallace’s MasterChef replacement has been revealed as a “part-time vegan”. Restaurant critic Grace Dent, 51, will judge ...

With the return of the Greggs Festive Bake kickstarting the Christmas period, the North East bakery is continuing its ...