Which means one thing: It’s time to get moving—now—on using AI to enhance go-to-market ... they explore new business model opportunitie 52% will use AI to deploy marketing and sales ...

As businesses prepare for 2025, go-to-market (GTM ... In keeping with renewed thinking on business strategy, many B2B ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

The data analytics software developer is shifting its go-to-market strategy to a more partner ... shifts to a more partner-led go-to-market model. The move comes as Alteryx is selling more of ...

“We’re always assessing our business ... said the new go-to-market model “opens the floodgates” for Dell direct sales reps to work with partners. “With this new strategy around partner ...

were not included in the data that was compiled in the model. That always bothered me, and I am still convinced it led to inaccuracies related to attribution, ROAS, and predictive business ROI on ...

Companies have adapted and leaned on digital strategies to connect internally ... To thrive in a post-COVID marketing environment, each business must evaluate where it stands in the marketing maturity ...