It is a marketing turnaround that warms the hearts and fills the pockets of France’s 400 lavender growers. To celebrate this year’s harvest and the plant’s revival, French growers ...

A field of lavender in Grignan, southern France. Photo by OLIVIER CHASSIGNOLE / AFP Lavender is the “soul of Provence,” the area of southern France where the fields can be found. Like wine ...

But so much of the breathtaking landscape in southern France is yet to be discovered. Tucked amidst fragrant lavender fields and the dramatic Provence Alps is the enchanting village of Sault.

Here’s how visitors can experience these blooms responsibly. Lavender became a commercial crop in France as the perfume industry blossomed in the 19th century in Grasse, located in Provence’s ...

About 1,500 people in France grow lavender, and its hybrid cousin, lavandin, in the Drome, Vaucluse and Alps, more broadly known as up Provence. It covers about 25,000 hectares, in areas that are ...

PARIS, France — The south of France is a photographer's dream ... Terre Ugo is a family-run field featuring seven acres of organic lavender. The fields are open to visitors from June 1 to Aug. 31 with ...