The Peekaboo bag has always been the coolest “anti-it” accessory. Designed in 2009, this innovative handbag was the brainchild of artistic director Silvia Venturini Fendi, a woman who made it ...

After all, it is the bags that the Fendi has come to be known for, and that have entered the cultural zeitgeist in a way only ...

Sarah Jessica Parker coronated an It bag with just seven words on an episode of Sex and the City that first aired in 2000.

At Fendi’s centenary show, Carrie Bradshaw herself was spotted on the frow sporting the bag she propelled to fame.