From late 2020 into early 2021, Seiko ran the Custom Watch Beatmaker campaign in which fans could mix and match options online to create their own design. ... From more than 16,000,000 votes cast, the ...

The latest entrant to the Seiko 5 Sports collection earned its place by attracting some 8.5m votes as part of the Japanese brand’s Custom Watch Beatmaker competition.. The competition ran from ...